Thursday, September 24, 2009

The Best Ledes Pop and Sizzle

Think public affairs writing has to be dull? Here's what the Wall Street Journal's Scott McCartney wrote after covering a recent meeting of aviation officials:

Listen up, airlines: You need to fix the problem of leaving people stranded on miserable, smelly airplanes with little food, water or patience—and you can. Lots of your peers say so. (Summary lede) ...

On Tuesday, a diverse group of aviation professionals gathered in Washington to debate solutions, including urging Congress to force airlines to give passengers the option of leaving a plane after three hours of runway jail. In conversations outside the staged event, these engineers, former airline executives, airport managers and pilots' union leaders offered common-sense solutions. (Support for the lede.) ...

Click for the rest of the story.

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