My expectations for your stories:
1. Bolster your reporting with credible sources. Seek those who are the best qualified to address the subject.
2. Find multiple sources. Your reporting carries more weight if it rests on different perspectives. I won't accept stories with fewer than two sources.
3. Don't rely on friends, acquaintances, employers, family members, etc., as sources. You may think you can be impartial, but you can't.
4. No press releases, please.